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LinkedIn and Resume Tips

Your resume and LinkedIn profile are the first impression an employer has of you, and are direct reflections of your work ethic and product.

The Turas Group encourages candidates to have an amazing LinkedIn profile and a professional and attractive resume. They may be the first two steps to finding the perfect job.

LinkedIn for Employers

Many employers want to utilize social networking to aid their hiring process, but don’t know where to begin. We recommend starting with the LinkedIn 101 online presentation assembled by Barbara Rozgonyi (wiredPRworks.com). Barbara’s research and approach are both thought provoking and easy to implement for any employer. For more information, contact the Turas Group.

LinkedIn for Job Seekers

Top 10 Tips

  1. Take LinkedIn seriously and visit frequently (at least several times a day).
  2. Take as much time on your profile as you have on your resume.
  3. Invite as many people as you know to join your network.
  4. Ask friends to connect you.
  5. Create a Summary of your experience looking first to what you can do for others and then what others can do for you.
  6. Create a Specialties Section with relevant key words that will allow your profile to pop up in searches.
  7. Have at least 2 Recommendations for every job.
  8. Be Active and post updates often.
  9. Join as many groups as possible.
  10. Contribute ideas, thoughts and suggestions to groups. Ask a lot of questions to get your name out there.

Some Helpful Links

Build your LinkedIn Presence and get hired today

Tips and Tricks

20 Tools and Tricks

Resume Tips

1. Contact Information
Unless your situation dictates it (and it most likely never will), you should never volunteer personal information such as age, ethnicity, religion, marital status and physical attributes on your resume. Put your current phone and/or fax number(s), your postal address, and your email address at the top of your resume, and leave it at that.

For example:
John Seeker

johnseeker@gmail.com
229 West Success Road, Washington DC
C: (212) 555-0002 / W: (212) 222-0022


2. Objective
Your objective statement should show employers that you know what you want and you know how to get it. This doesn’t mean your objective should read something like, “I want a high-paying job in pharmaceutical sales, and I’m willing to do anything to get it!” (Even though that may be how you’re feeling.) Rather, your objective should be targeted, professional, and free of personal pronouns (e.g., “I,” “me”) and other flowery details. You might even want to consider using a tagline instead of a complete sentence, as in the following example:

Objective:
“Pharmaceutical sales position capitalizing on 15 years’ experience in retail management and hospital administration.” Of course, your objective can be longer or shorter than this example. Ultimately it depends on your situation, your level of experience, and your desired position.

3. Summary of Skills
Use the summary statement to emphasize the most important qualities, achievements and abilities you have to offer an employer. Include professional characteristics that could help you later during the interview; for example, “team-oriented,” “skilled at problem-solving,” “committed to excellence.” Then, during the interview, be prepared with anecdotes so you can elaborate on each of these statements. Here’s an example:

“Sales professional with proven background in retail management and hospital administration. Design, coordinate and enhance sales and marketing activities and relationships to identify business customers. Effective communicator, able to develop comprehensive networks for continuing organization visibility and sales revenues. Desire career growth based on performance and accomplishments.”

4. Professional Experience
Go back 10-15 years, and list every position you’ve held in reverse chronological order. Even though age discrimination is illegal, many candidates with substantial experience worry about falling victim to it. So, if you’ve been in the field for more than 15 years, you can add a section titled “Prior Relevant Experience” and just refer to your additional important jobs without mentioning specific dates.

If you’ve held multiple positions within the same company, list every position-you’ll want to show that you’ve progressed. Finally, concentrate on the description of each position-the meat and potatoes of this section-to show that you’ve gotten results and solved problems within the organization. For example:

2/93 – Present: Western Health Systems, Dallas, Texas. Hospital Marketing Representative

Represent major expanding medical diagnostic reference laboratories testing program to hospitals and health systems in the sales of services and information systems. Create marketing and strategic selling plans. Establish network within hospital marketplace for upstart division. Comprehensive knowledge of managed care and physician group, and clinical trials market.

5. Education
The education area of your resume should include the institution’s name and location, along with your degree and the year you obtained it. Beyond that, you can include educational honors, seminars and certifications, and list achievements such as projects, awards, and grade-point averages. (A GPA of 3.0 or above is worth mentioning.)

6. Finishing Up
After you’ve finished the professional experience and education areas of your resume, you can add additional sections for additional pertinent information, such as professional honors, awards and affiliations. While you might need to provide your search consultant with professional references, it’s not necessary to include these on your resume-after all, if you’re in the middle of a career search, it’s pretty clear that you’ve developed some professional relationships along the way.

However, if you do add a references section, make sure it says more than “References available upon request.” Also, check with your references beforehand to make sure you can include them on your resume. You don’t want anyone to be surprised when the search consultant calls. You may also wish to include professional skills, such as languages spoken and proficiencies with computer software or hardware, in this section. Other possibilities include professional training, appointments and licenses. However, you should never include hobbies (e.g., “I like to read”) or list personal interests (e.g., “music, books, art”) anywhere on your resume.

12 More Tips (does your resume reflect these areas?)
1. Increased revenues
2. Saved money
3. Increased efficiency
4. Cut overhead
5. Increased sales
6. Improved workplace safety
7. Purchasing accomplishments
8. New products/new lines
9. Improved record-keeping process
10. Increased productivity
11. Successful advertising campaign
12. Effective budgeting